Porsche has announced intentions to raise the prices of its electric cars in 2023 as it plans to maintain its high profits, reports Autocar.
This is according to the company’s Lutz Meschke, who told investors during an earnings call, “We will see significant price increases in the middle of the year for the new model year. That will help a lot to make sure we make strong group operating margins.”
These price hikes will include the upcoming electric Boxster, Cayenne, and Macan models, which will reportedly be 10-15% higher-priced than their ICE-powered counterparts.
A new Porsche, even the most affordable model, isn’t what we’d call cheap. A base Macan currently retails for $57,500, and an electric version will be pricier yet. However, Meschke is confident that customers will be accepting of these increases.