The museum isn’t tailored for adult gearheads only, with the German automaker offering activities for children under the Porsche 4Kids and Porsche 4School programs. The exhibition is also tapping into the new generation with the “Social Media Ready” program, which is specifically targeted at visitors aged between 15 and 19, encouraging smartphone-shot photos and videos.
Since its opening, the museum has archived more than 90,000 queries, registered 28,301 guided tours, maintained over 3,000 vehicles, and supported more than 3,300 events all over the world with cars from the collection. It also works with other museums all over the world, including the Petersen Automotive Museum in Los Angeles.