- Porsche is updating its badging on the Turbo models in its lineup.
- The iconic badge will be finished in a new gray color called Turbonite, and depending on the model, wheel spokes or inlays in the front fascia will be finished in the same color.
- The switch comes as Porsche attempts to distinguish Turbo models as a brand of their own.
Automakers love to separate out model lines and trim levels as their own sub-brands. Take a look at the next Corvette you see, or the next Bronco. You won’t see any Chevrolet bowties or Ford ovals shouting about who actually builds the iconic vehicles. Now, Porsche is gearing up to do something similar with the capital-T Turbo models in its lineup.
Starting with the 2024 Porsche Panamera that is set to make its debut later this month, Turbo models will differentiate themselves from the lesser vehicles in the lineup with badging finished in a new gray color that the manufacturer calls Turbonite.
“We now want to make the Turbo even more visible, and differentiate it more markedly from other derivatives such as the GTS,” said Michael Mauer, Porsche’s chief designer.
The new crest will be exclusive for Turbo models and swaps the red and gold of the traditional badge for a more muted black and gray. The color won’t be limited to just the front badge either. According to Porsche, the color will make its way onto side window surrounds as well as the lettering on the rear. Depending on the model, other details like wheel spokes or inlays in the front fascia will be finished in the same color as well.
The color will make its way into the cabin as well, with things like trim strips and belt straps as well as some switchgear will come in Turbonite. According to the manufacturer, the extent of the interior changes is tied to individual models. Knowing Porsche, we’d wager you’ll still be able to option the classic look, should you want it. Just know they’ll likely charge you an exorbitant amount for the replacement.
Associate News Editor
Jack Fitzgerald’s love for cars stems from his as yet unshakable addiction to Formula 1.
After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn’t afford and decided to pursue a career in auto writing. By hounding his college professors at the University of Wisconsin-Milwaukee, he was able to travel Wisconsin seeking out stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable demise of his 2010 Volkswagen Golf.