Range Rover will join the ranks of automakers such as Rolls-Royce, Mercedes-Benz and Bentley with the introduction of an SV Bespoke commissioning service, offering customers the option of specifying custom colors, interiors, and more. The brand is also offering a new 606 horsepower engine for the Range Rover SV.
“Range Rover is synonymous with exclusivity and luxury,” said Geraldine Ingham, managing director, Range Rover. Now, with the new SV Bespoke commissioning service, we invite our most discerning clients to become the creator of their truly unique vehicle — choosing the finishes they desire and being guided by our Design team.
“By blending enhanced personalization with peerless refinement and unmatched capability, Range Rover continues to deliver the ultimate in modern luxury.”
The service is available only on the top-trim Range Rover Autobiography and SV models, but an additional suite of enhancements will be offered across the product line. Those enhancements include the latest generation Pivi Pro infotainment system and new drivetrain options.
Bespoke Luxury
With the SV Bespoke commissioning service, clients can specify their Range Rover vehicle at the SV Bespoke Commissioning Suite in the UK, or at selected global retailers or for the ultimate convenience, or they may complete their order online through an exclusive virtual service.
SV Bespoke provides access to a vast range of materials, along with customizable interior and exterior finishes. Clients follow a unique and comprehensive seven-step creation process that considers colors, themes, SV exclusive options, materials, veneers and finishers, customizations and personalization.
Each finished vehicle can be as unique as the buyer desires, although Range Rover is quick to point out there will be curated design combinations chosen by the Range Rover Design team that will go together well.
Inside, there are up to 391 material colorways available, while the curated SV Bespoke exterior paint palette comprises more than 230 colors in satin and gloss finishes. Alternatively, the SV Bespoke Match to Sample paint service can replicate any exterior color request, providing limitless scope for individuality.
The level of craftsmanship available from the experts at SV Bespoke is exemplified by the attention to detail lavished on the Range Rover hood and tailgate script, which is available in a range of precious metal finishes including 24 carat gold. That’s just in case the buyer wants to be sure that everyone notices the custom Rover they bought.
New Powertrains
The Range Rover vehicle’s extensive powertrain line-up has also been expanded. There’s a new plug-in electric hybrid engine in the P550e, featuring a new 160kW electric motor which, when combined with the 3.0-liter 6-cylinder Ingenium gas engine, produces 542 total system hp. With the new driveline, the P550e can sprint from 0-60mph in 4.8 seconds, down from 5.2 seconds.
The Range Rover V-8 engine has been updated to use mild hybrid technology for the first time. The MHEV system delivers increased efficiency by harvesting energy captured when decelerating and braking, and improved responses as the stored energy is redeployed under acceleration.
A new twin-turbo V-8 mild hybrid engine will be exclusive to the Range Rover SV, featuring an enhanced power output of 606 hp and 553 pound-feet of torque, signifying the top of the line.
New Infotainment and ADAS tech
Range Rover has updated the Pivi Pro infotainment. “It provides a crisp and intuitive interface, enabling clients to control key vehicle functions via the elegant 13.1-inch floating glass touchscreen,” the company said.
New sidebars with easy-to-use sliding controls for the volume and climate control provide immediate and precise operation for key functions directly, whatever menu screen is displayed. This should dramatically improve usability on infotainment systems that lack physical controls for audio and climate. Range Rover says that approximately 80% of tasks can be performed within two taps of the home screen, while haptic feedback provides an added level of tactility and communication with the user.
Integrated Amazon Alexa and Land Rover voice control systems are included as well, and allow immediate changes to the cabin environment without having to touch anything at all. The new system also supports Over-The-Air updates.
A new Country Road Assist technology is designed to enhance passenger comfort and reduce driver effort when using adaptive cruise control. This system uses navigation data to automatically adjust the target speed, taking into account bends in the road and changes to the speed limit, accelerating or decelerating the vehicle accordingly.
Following its debut in the Range Rover Sport, Dynamic Response Pro takes driving composure to new heights. The powerful electric roll control technology is designed to reduce body lean when cornering for a more engaging drive, using actuators capable of delivering up to 1033 lb-ft of torque to each axle.
The Range Rover vehicle’s unmatched all-terrain capability is also enhanced with the introduction of Adaptive Off-Road Cruise Control. A feature of the advanced Terrain Response system, this tech helps drivers navigate tricky terrain by maintaining steady progress according to the ground conditions.
Drivers can select one of four comfort settings and the system intelligently adjusts the vehicle’s speed accordingly, allowing the driver to focus solely on steering a path across rough terrain.
The enhanced Range Rover line-up is available now, priced from $107,400 in the US. The company invites all interested customers to explore the new line-up online.