Meanwhile, the most desired self-driving feature is unsupervised highway automated driving at 64.9 percent. The proposition of owning a self-driving car only received a desirability score of 61 percent.
Most automakers now offer ADAS including General Motors with Super Cruise and Toyota with the Safety Sense. Unlike autonomous driving, automated safety still demands attention from drivers, requiring them to put their hands on the steering wheel or keep their eyes on the road.
But aside from safety factors, price tags also affect the desirability scores among consumers. The survey revealed car buyers want a comprehensive suite of safety features but don’t want to pay extra. It went on to say more than 50 percent of buyers expect ADAS features to come as standard.