“We feel the Cybertruck carries more value in a cultural/zeitgeist sense than in a direct economic sense,” says the analysts. “At the same time, we encourage our readers to ask themselves: how many Cybertrucks can roll up to a parent-teacher conference or youth soccer match at the same time before losing some of that indescribable… something?”
It’s a very good question, and one people have been asking for years now. The design of the truck is truly out there, so much so that even Tesla fanboys were struggling with ways to describe how it’s yet another win in Elon’s column. Still, it’s hard to argue with so many preorders and the truck’s truly impressive spec sheet.
Morgan Stanley says that instead of being the massive volume sellers that most trucks are to other automakers, production expectations should be lowered closer to the 50,000 range for the Cybertruck to help it keep its prestige and allure.