The Biggest Winners and Losers in Auto Sales in Q1 2024

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The Biggest Winners and Losers in Auto Sales in Q1 2024


While the littlest pickup in the U.S. had a great start to 2024, sales of American full-size trucks slowed during the first quarter. Ford’s F-series lineup, which includes the electric F-150 Lightning, was down 10 percent to 152,943 units. However, the Lightning did see an 80 percent jump to 7743 units. Ram’s pickup line, which includes the light-duty 1500, dropped 15 percent to 89,417 sales. Only the Chevrolet Silverado experienced a slight bump to 129,987 units, but this 2 percent rise was carried by the heavy-duty models, with the light-duty Chevy down 3 percent. The Toyota Tundra did see a 31 percent rise, but its 36,215 sales make it a bit player in this segment.



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