Volvo drives into the world of luxury fragrance.
Volvo has been known for years for creating luxury cars with state-of-the-art safety technology and an unequivocally Scandinavian design. Now, its lineup is transforming with electrification, and its new flagship EX90 SUV is more luxurious, high-tech, and avant-garde than before. With its evolving lineup and uniquely Swedish approach to automotive luxury, Volvo has now forged a new partnership with Brooklyn, New York-based fragrance house D.S. & Durga.
Volvo and D.S. & Durga have collaborated on a scented candle called “Swoodish.” Named a portmanteau of “Swedish” and “woods,” its fragrance is inspired by Sweeden’s forest biomes. Woodsy notes and orris create a scent elegantly redolent of the Scandinavian country’s summers.
D.S. & Durga’s husband-and-wife co-founders visited Gothenburg, Sweden, the home of Volvo, to create the Swoodish scent and derive inspiration from the city’s rich culture and stunning landscape, as well as Volvo’s stylish, luxurious, and futuristic lineup of electric vehicles.
With the candle celebrating the beauty of Sweden’s natural environments, a portion of the proceeds from Swoodish candle sales will be donated to the Volvo for Life Fund’s partner, One Tree Planted, supporting the nonprofit’s mission to plant trees and preserve forests and biodiversity. The new Swoodish candle is available for sale now on D.S. and Durga’s website, and if you want a scent experience of Volvo’s take on Scandinavian luxury, click the button below to shop the candle.
Image Source: Volvo