Chevrolet worked closely with the Alzheimer’s Association when creating this commercial. “We talked a lot about reminiscence therapy – not that it’s a cure or a solve, but the power of music, the power of memories are things that can enable the person going through it to feel more comfortable. And the people that are the caregivers that are surrounding them, to also feel more comfortable,” added Majoros.
For 2024, General Motors has decided not to do Super Bowl commercials as it has done in the past. This year, the automaker teamed up with Will Ferrell and Netflix to create a memorable and humorous spot.
With its latest holiday advert, considered Chevy’s Christmas card to the nation, the company relies on consumers to share the advert via social media. “We’re not going to go spend a trillion dollars in media,” said Majoros, who hopes to appeal to consumers with “warm, emotive stories.”
The commercial will debut on TV during Fox’s Thanksgiving Day NFL broadcast.