Super Bowl viewers had better keep a box of tissues close by, as Kia’s new Super Bowl commercial, Perfect 10, will have tears streaming down your cheeks. Featuring the new Kia EV9, the automaker’s three-row electric SUV, the commercial opens with a young figure skater putting on an impressive show for the crowds.
While her performance is mesmerizing and garners praise from the crowds, she looks up to see an empty chair next to her dad. Visibly disappointed, her father hatches a plan to raise her spirits. Behind the wheel of his 2024 EV9, he carefully navigates a snow-covered mountain pass and challenging back roads, with the electric SUV taking everything in its stride.
The Kia arrives at a secluded country cabin, where snow falls on a small frozen pond – the perfect place for an impromptu figure skating show. In the house is her grandpa, who is shown in a wheelchair.