The 2023 Ford F-250 Super Duty (and the F-350 and F-450 versions) comes with some impressive new pieces of technology, including a head-up display Ford claims was inspired by fighter jets. To show off these new features, the Blue Oval posted a new advertisement titled ‘For The Builders’ with legendary actor Bryan Cranston lending his voice.
Ford added a head-up display to the Super Duty, which was updated for the 2023 model year. The HUD gives drivers quick access to vital stats such as speed, gear, and RPMs and was inspired by fighter jets. Drivers can select from Normal Mode, Tow-Haul Mode, or Off-Road Mode, each of which prioritizes different information.
“We wanted to create an amazing digital experience for our most-focused truck customers, and our research led us to look at aircraft HUD concepts because of their task-oriented hierarchal structures,” said Mark Sich, Ford’s digital design manager.